Advertising & promotions managers

Detailed Occupation

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2020 Workforce
52.8k
Average Age
39
Estimated Job Growth
−1.05%
10-year projection
Average Salary
$90,407
Average Male Salary
$108,908
Average Female Salary
$76,484

About

Advertising & promotions managers are most often employed by the Advertising, public relations & related services industry. The average yearly wage for Advertising & promotions managers was $90,407 in 2016. The top 3 most similar occupations to Advertising & promotions managers by wage are Miscellaneous mathematical science occupations, including mathematicians & statisticians, Firstline supervisors of police & detectives, and Public relations and fundraising managers.

The top 3 locations that employ the most Advertising & promotions managers are Lake View & Lincoln Park PUMA, IL, Battery Park City, Greenwich Village & Soho PUMA, NY, and Greenpoint & Williamsburg PUMA, NY. The top 3 locations with a relatively high concentration of Advertising & promotions managers are Loveland, Montgomery Cities & Forestville PUMA, OH, Chinatown & Lower East Side PUMA, NY, and Battery Park City, Greenwich Village & Soho PUMA, NY.

Employment

Information on the businesses and industries that employ Advertising & promotions managers and on wages and locations for those in the field. Advertising, public relations & related services is the industry that employs the most Advertising & promotions managers, both by share and by number, though the highest paid industry for Advertising & promotions managers, by average wage, is Soap, cleaning compound, & cosmetics manufacturing . Advertising & promotions managers are paid most in San Rafael (South), Mill Valley & Sausalito Cities PUMA, CA but are relatively concentrated in Loveland, Montgomery Cities & Forestville PUMA, OH.

Wages

Yearly Wage

$90,407
AVERAGE SALARY
± $8,933

In 2020, Advertising & promotions managers earned an average of $90,407, $34,453 more than than the average national salary of $55,954.

Miscellaneous mathematical science occupations, including mathematicians & statisticians make somewhat more than Advertising & promotions managers while Firstline supervisors of police & detectives make somewhat less. This chart shows the various occupations closest to Advertising & promotions managers as measured by average annual salary in the US.

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Wage Distribution

0.409
WAGE GINI

In 2015, Advertising & promotions managers had a wage GINI coefficient of 0.409, which is lower than than the national average of 0.478. In other words, wages are distributed more evenly for Advertising & promotions managers (shown in red) than for the overall labor force (shown in gray).

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Wage by Location

This map shows the Public Use Microdata Areas (PUMAs) in the United States shaded by average annual wage for Advertising & promotions managers.

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Spatial Concentration

This map displays which Public Use Microdata Areas (PUMAs) in the United States have a relatively high population of Advertising & promotions managers.

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Industries

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Industries by Share

52.8k
2020 Workforce
± 5,640
10.4%
1 YEAR GROWTH
± 14%

The number of people employed as Advertising & promotions managers has been growing at a rate of 10.4%, from 47,816 people in 2019 to 52,791 people in 2020.

This graphic shows the share of Advertising & promotions managers employed by various industries. Advertising, public relations & related services employs the largest share of Advertising & promotions managers at  59.3%, followed by Newspaper publishers with 4.9% and Broadcasting (except internet) with 3.83%.

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Diversity

Demographic information on Advertising & promotions managers in the US. The average age of male Advertising & promotions managers in the workforce is 41 and of female Advertising & promotions managers is 37.6, and the most common race/ethnicity for Advertising & promotions managers is White (Non-Hispanic).

Composition by Sex

22.7k
MALE WORKFORCE
± 3,696
30.1k
FEMALE WORKFORCE
± 4,261

57.1% of Advertising & promotions managers are Female, making them the more common sex in the occupation. This chart shows the sex breakdown of Advertising & promotions managers.

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Race & Ethnicity

Most Common Race or Ethnicity of Advertising & promotions managers
  1. White (Non-Hispanic)
  2. White (Hispanic)
  3. Asian (Non-Hispanic)

79.3% of Advertising & promotions managers are White (Non-Hispanic), making that the most common race or ethnicity in the occupation. Representing 6.05% of Advertising & promotions managers, White (Hispanic) is the second most common race or ethnicity in this occupation. This chart shows the racial and ethnic breakdown of Advertising & promotions managers.

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Age by Sex

41
AVERAGE MALE AGE
± 1.95
37.6
AVERAGE FEMALE AGE
± 1.75

The median age of Advertising & promotions managers is 39, and Male employees are generally 3.42 years older than than their Female counterparts.

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Education

Data on higher education choices for Advertising & promotions managers from The Department of Education and Census Bureau. The most common major for Advertising & promotions managers is Communications but a relatively high number of Advertising & promotions managers hold a major in Communications.

Majors

ACS PUMS data only shows the major for bachelor's degrees. However, we can filter the data based on highest degree obtained.
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Skills

Data on the critical and distinctive skills necessary for Advertising & promotions managers from the Bureau of Labor Statistics. Advertising & promotions managers need many skills, but most especially Active Listening, Speaking, and Critical Thinking. The revealed comparative advantage (RCA) shows that Advertising & promotions managers need more than the average amount of Management of Financial Resources, Operations Analysis, and Management of Material Resources.

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Bar Chart

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Projections

Projections on job growth for Advertising and Promotions Managers from the Bureau of Labor Statistics. The 10-year national workforce is projected to grow 3.71%, but Advertising and Promotions Managers are expected to see a growth of −1.05% over the same period. This occupation is expected to grow less than the national average.

Job Growth

For growth projections, the closest comparible industry reported by the Bureau of Labor Statistics is Advertising and Promotions Managers.
−1.05%
Estimated Job Growth
10-year Projection
3.71%
National Growth
10-year Projection

This line chart shows the projected 10-year growth in the number of jobs for Advertising and Promotions Managers. This profession is expected to grow less than than 3.71%, the average rate of national job growth.

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